The target audience of communications in public relations is called…

  

The target audience of communications in public relations is called… The target audience of communications in public relations is called a.             Each person in a __________ sample has an equal chance of being selected. 14.       If you sample 100% of the population, you are doing a ……………… 15.       A ………………sample is the type that Marketing Communication students will use for their primary client research. It means that you             sample whoever who are able to find around you. For instance, you drop into the graduate lounge and ask questions to whoever happens             to be there. 16.       In the Study Guide, the following example is given of a        ………………sample: You may know only a few users of a certain       type of computer, but these users probably know other users. You             contact the people you know and ask them for names of others. You then continue in successive waves of questioning to find arrive at the    sample size you need. 17.       ……………………refers to the degree to which a study accurately assesses what the researcher set out to evaluate. 18.       …………………… is the extent to which a survey, test or measuring procedure yields the same results on repeated trials.  19.       A …………………… is a research method that requires group   interviews that are led by a moderator and involves eight to 12 participants. 20.       A …………………… Analysis is research method that evaluates content in print, online and broadcast material using a systematic and             objective procedure that often involves coding of key words and phrases.  Business Management Project Management MKTG MISC

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