Due to an unexpected change in price and loss of control of its image, Burberry has, in recent years, been striving to recreate its former brand…

  

Due to an unexpected change in price and loss of control of its image,Burberry has, in recent years, been striving to recreate its former brand image of absolute luxury. In order to do this, the company hired a new head designer and began holding regular fashion shows featuring their newest designs. Burberry has also been updating their image by holding events attended by celebrities who proudly wear and support the company’s clothing. This has helped to change the image of the company over the last few years, as it is once again seen as the luxury brand it once was and wishes to be.  -Describe Burberry’s business-level strategy.  My answer is focused differentiation but not sure how to explain it. -How’s Burberry managing its relationship with customers? -Is the differentiation strategy appropriate for Burberry? Why or why not? Now or in the future? Business Management Project Management BSAD 295

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